Yellowbird. Flock to it.
This Austin based hot sauce is making the journey from Austin into every Whole Foods nationwide. We want awareness --and the fan base --to grow with the brand.
We built an awareness campaign to inflocktrinate folks into the YB fanbase.
Team: Emma Kelley Audrey Marlett
OOH
Bird Feeders
Placed in food truck parks and open restaurant areas, Yellowbird feeders will give people a taste of the good stuff and have a QR code to buy some online.
Migration Truck Docuseries
A few lucky flock members will travel in our new branded jeep to spread the the flavor.
They’ll storm Millennium park, flood the food trucks along Abbot Kinney one fateful Friday night, take it to hot spots in The Big Apple, sneak it into the Reunion Tower. Maybe get kicked out. Anything goes. As long as they encourage others to Flock to it.
Social & Merch
One way YB will reward those that Flock to it.
